Sage Software offers unique solutions to improve productivity and efficiency within Qatari SMB sector
August 06, 2009
Qatar IT sales is projected to hit over USD 679 million in 2009, an increase of 2.91 per cent over 2008, according to IDC, making it the only country to pose a possibility of growth in IT sales among the rest of the GCC countries. Eyeing the significant potential of the Qatar IT market, Sage Software, one of the leading global suppliers of ERP, CRM, and HRM software solutions to medium and large organisations, along with its Qatar-based partners Almana & Partners and VentureSoft, held a unique roadshow under the theme ‘Cost of doing nothing during turbulent times’ at the Ramada Plaza Hotel, Qatar wherein they highlighted Sage Accpac CRM and Sage ERP X3, and their capacity to improve productivity and efficiency to representatives of key players from the SMB sector.
In addition to raising awareness on its CRM and ERP offerings, the roadshow also showcased how its solutions can help Qatari organisations become more agile to address current challenges and deliver strong results, maximise business opportunities and minimise risk, amidst the economic crisis. Offering a seamless, cross-functional integration between CRM and ERP, Sage Software’s Sage Accpac CRM and Sage ERP X3 support integrated front and back office business processes and workflow, while providing comprehensive business management applications that deliver high performance, advanced functionality, cross-product integration and freedom of choice.
“With the positive forecasts on Qatar’s IT spend this year, we are optimistic of the demand this can create for our integrated CRM and ERP solutions, especially with local companies becoming more open to technologies focused on customer retention, analytics and on-demand solutions,” said Vikram Suri, Managing Director, Sage Software - Middle East. “Our goal is to promote the usage of cost-effective solutions, which combine the benefits of ERP and CRM to support integrated front and back office business processes and workflow.”
Sage Accpac CRM delivers a comprehensive, easy-to-use system, with features that no other software in the market can provide. This includes the capacity of the software to do collection management in CRM with the invoices coming from Accpac; tight integration between ERP and CRM, thereby enables sales people to get customer details such as order/quotation status, shipment details, stock availability, and pending invoice; and flexibility to let sales staff create order/quote from the CRM without logging into Accpac. In addition to its broad range of functionalities, the solution’s low total cost of ownership makes it ideal for small and mid-sized organisations across the UAE.
‘Sage ERP X3’ is the result of extensive SME-based experience and in depth knowledge of local markets of Sage Software. Offering significant savings and benefits to businesses, the solution addresses the demand for affordable, easy-to-use and quick-to-install integrated ERP solutions, especially during a period when over 40 per cent of GCC companies have reported an overall loss of USD 5 billion so far in the year. Furthermore, the scalability of the solution makes it highly suitable to cope with multiple government legislation, currencies and languages while offering local customisation and multiple platform options.
“Today, when companies are focusing on finding new customers, closing sales faster and building lasting, more profitable relationships across all channels, the integrated ‘Sage Accpac CRM’ and ‘Sage ERP X3’ solutions provide organisations the distinctive advantage of seamless, cross-functional integration between CRM and ERP. Our continued effort to generate awareness for these solutions through a series of high impact roadshows, which is taking us across the region, underlines our commitment to the regional market and our confidence in their potential to drive efficiency within Middle East organisations,” concluded Suri.
Listed by AMR Research as one of the top three vendors in the global enterprise applications market, with total revenue of USD 2.4 billion, the Sage Group offers a portfolio of CRM solutions to address the specific management needs of small to medium-sized businesses. Its global success is reflected by its strong leadership in the region, especially in the Qatar, where it is products are currently distributed through key partners Almana & Partners and VentureSoft. Among its top Qatar-based clients are Qatar First Investment Bank, NATCO – (NEHME), American School of Doha, Qatar Quarry (part of Lafarge Group), HEMAYA (Qatar Police).
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