Sage Software, the leading provider of ERP, HRMS & CRM solutions for medium and large organizations, held its annual Middle East Partner Conference in Dubai on 27th May, as part of its ongoing dialogue with partners to ensure the quality of service being delivered and recognition of their achievements throughout the year. The conference was attended by over 30 partners from across the GCC and Levant, as well as senior company representatives from the UK and US.
“Sage maintains a very strong channel partner relationship, focusing on helping partners achieve profits while ensuring they deliver quality services. This means taking on the role of advisors as well as assisting partners in day to day activities,” said Marc Van der Ven, managing director, Sage Software Middle East. “The annual Partner Conference is a platform for us to not only share news and updates, but also for the partners to share best practices and benefit from each other’s success stories across the region. Sage has an intensive training program and partner program for the channel, developed to help partners grow and succeed. Understanding the business is a key element of this growth, and we work with our partners to come up with strategies best suited to generate leads and turn them into customers, especially in a region where the trends of the sales cycle change.”
The Sage Middle East Partner Conference will include sessions on the company’s vision for the region, new product roadmaps, sales strategy, marketing collaborations, technical support strategy, 3rd party vendor presentations & exhibition. Visiting speakers from Sage US and UK brought a global perspective to the conference. The event concluded with awards being handed out to partners with outstanding achievements in specific product categories.
